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FARM & ANTIQUE EQUIPMENT GUIDE MONTHLY UPDATES RATE CARD

Farm and Antique Equipment Guide Monthly Updates

Published monthly. Circulation nationwide to requested subscribers who are interested in actual auction and retail pricing on current and antique farm equipment.

    B/W 4/C
Back Cover 7" x 7 7/8" NA $800
Inside Front/Back Cover/Page 1 - Full Page 7" x 9 7/8" NA $675
Inside Front/Back Cover/Page 1 - 1/2 Page 7" x 4 7/8" or 3 3/8" x 9 7/8" NA $415
Inside Front/Back Cover/Page 1 - 1/4 Page 3 3/8" x 4 7/8" NA $250
Full Page 7" x 9 7/8" NA $530
1/2 Page 3 3/8" x 9 7/8" or 7" x 4 7/8" NA $335
1/4 Page 3 3/8" x 4 7/8" NA $200
All other sizes, per column inch   NA $40

Multiple Order Discounts

2 issues.. 10%
6 issues.. 15%
12 issues.. 20%

For more information, contact a sales associate.

Farm and Antique Equipment Guide Monthly Update schedule

2011 CUT OFF EMAIL BLAST DATE CIRCULATION EST. PGS.
Jan 12/29/10 01/03/11 35000 100
Feb 01/26/11 01/31/11 35000 100
March 02/23/11 02/28/11 35000 100
April 03/23/11 03/28/11 35000 100
May 04/27/11 05/02/11 35000 100
June 05/25/11 05/30/11 35000 100
July 06/22/11 06/27/11 35000 100
August 07/27/11 08/01/11 35000 100
Sept 08/24/11 08/29/11 35000 100
Oct 09/28/11 10/03/11 35000 100
Nov 10/26/11 10/31/11 35000 100
Dec 11/23/11 11/28/11 35000 100
Jan 12/28/11 01/02/12 35000 100

Images
Color images intended for process printing should be saved as CMYK. Black & White images should be saved as Grayscale. Desired orientation (rotation, flip, skew) is to be applied in your image editing application.

Fonts
Fonts should not be stylized in your page layout program. Example: Do not stylize fonts by using the [bold] [italic] or other font style commmands. Use the font containing the desiredattribute. In the event the desired font is not available, a different font should be chosen. All fonts used must be supplied in a seperate folder labeled "Fonts." All fonts used in EPS file must be converted to outlines.

Media For File Transfer
Hot Line Farm and Antique Guide supports the following Apple OSX compatible media: CD/DVD. Supply a color or laser print of each ad.

Electronic File Transmission
Hot Line Farm and Antique Guide is able to accept files electronically using email and FTP. When sending files via email have your graphic elements originally scanned (250-300 dpi) and save them as a JPEG of the maximum quality. All submitted ad copy must be submitted by 5 p.m. the following business day after the cutoff date.

The sizes given below show the exact dimensions to run in the area reserved for the advertisement. Changes to the files with embedded components require a new disk to be submitted by the Client or Agency. Please do not exceed the live area size in order to keep anything from being cropped off.

Size Inches Format
1/2 Page 7" x 4 7/8" Horizontal
1/2 Page 3 3/8" x 9 7/8" Vertical
Full Page 7" x 9 7/8" Vertical

Software
  • InDesign CS3: Include all elements and fonts in the document. Submit as a .zip or .sit file.
  • Photoshop CS3: Submit as a flattened, 300 dpi image.
  • Illustrator CS3: Convert all type to outlines and embed any linked elements.
  • PDF: Submit as press quality with all fonts embedded.

1003 Central Avenue · PO Box 1115 · Fort Dodge, IA 50501 · 515-574-2138
800-673-4763 · Fax:  800-673-4763 ext. 162 · fhl@AgDeal.com 

 
Hot Line Guides is a division of Heartland Communications Group, Inc.
1003 Central Ave. · P.O. Box 1115 · Fort Dodge, IA 50501 · 800-673-4763 · Email Us
 
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