material handling guide Advertising Rates

Advertising Rates
2021 Annual Edition
Call 1-800-247-2000 for more information

View Current Ads
Advertising Deadline:
October 2, 2020
Distribution Date:
January 2021

The Hot Line® MATERIAL HANDLING GUIDE, is your specialized source for aerial lifts, rough terrain forklifts and construction telehandlers. Information will include equipment manufactured from 1970 to current, both scissor and boom lifts, engine type, height, capacity, machine weight on models with 500 pound capacity and more.

Circulation is to paid subscribers! Subscribers are those who are active in the equipment industry and purchase the guide because they need it and use it, a valuable source guide they reference over and over, giving your message the opportunity to be seen year round.


» Models From Over 160 Manufacturers
» Specifications
» Years Manufactured
» Serial Numbers
» Retail and Auction Pricing


The deadline for placing ads is October 2, 2020. Advertisers spending $200 or more receive one FREE PRINT EDITION of the annual. The qualified readers, affordable rates, and reliable medium give you the opportunity to showcase your products and services!  Invoiced in December, Distribution in January.


Color images intended for process printing should be saved as CMYK. Black & White images should be saved as Grayscale. Desired orientation (rotation, flip, skew) is to be applied in your image editing application.

Fonts should not be stylized in your page layout program. Example: Do not stylize fonts by using the [bold] [italic] or other font style commmands. Use the font containing the desiredattribute. In the event the desired font is not available, a different font should be chosen. All fonts used must be supplied in a seperate folder labeled "Fonts." All fonts used in EPS file must be converted to outlines.

Media For File Transfer
Transportation Dimension Guide supports the following Apple OSX compatible media: CD/DVD. Supply a color or laser print of each ad.

Electronic File Transmission
Transportation Dimension Guide is able to accept files electronically using email and FTP. When sending files via email have your graphic elements originally scanned (250-300 dpi) and save them as a JPEG of the maximum quality. All submitted ad copy must be submitted by 5 p.m. the following business day after the cutoff date.

  • InDesign CS3: Include all elements and fonts in the document. Submit as a .zip or .sit file.
  • Photoshop CS3: Submit as a flattened, 300 dpi image.
  • Illustrator CS3: Convert all type to outlines and embed any linked elements.
  • PDF: Submit as press quality with all fonts embedded.

Advertising Rates

Full Color Priority Covers

Front Cover

4-11/16" x 3-7/16"


Back Cover
4-11/16" x 7"
Inside Front
4-11/16" x 7"
Inside Back
4-11/16" x 7"
Page 3
4-11/16" x 7"
Spine 1" x 7" $2,000

No Discounts on Priority Pages

Full Color 

Full Page

4-11/16" x 7"


1/2 Page Horiz

4-11/16" x 3-7/16"


1/4 Page

2-5/16" x 3-7/16"


2 x 3

2-5/16" x 2-1/16"


2 x 2

2-5/16" x 1-5/16"


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